Cabela’s 32 Bridge HFE Collection by Luke Bryan

Project Details:

  • Designed numerous versions of landing pages from 2012-2018 (AEM 2015-2018): layout design, HTML & CSS (shown is most recent version)

  • Photo studio art direction

  • Creative support for Cabela’s CLUB pre-sale concert tickets through Ticketmaster: Emails & digital banners for web

  • Provided creative assets for stage screens and social media

  • Creative support for events & awards such as ACM Archery Event & HFE Alaska Fly-Away Contest

  • Creative support for various partners & management

You can view the page HERE.

Creative for original launch of Cabela’s 32 Bridge apparel line by Luke Bryan.

Social Media created for the launch of Luke’s new HFE line.

Design that I created that was shared on Luke Bryan’s social media to promote his new HFE line at Cabela’s.

Design that I created that was shared on Luke Bryan’s social media to promote his new HFE line at Cabela’s.

It was really cool to see the work that I did on the stage screen at one of Luke Bryan’s concerts!

It was really cool to see the work that I did on the stage screen at one of Luke Bryan’s concerts!

This design was never used, but I had a lot of fun exploring some illustration effects with photography to create a fun, expressive design.

Mobile header created to support the HFE Alaska Fly-Away Contest.

Landing page designed and built in AEM to support the HFE Alaska Fly-Away Contest.

Social Media created to support the 49th ACM Awards featuring Cabela’s ambassadors, Luke Bryan and Justin Moore.

Various social media assets created to support new HFE apparel products.

Display Banners created to support HFE apparel line by Luke Bryan.

Top: Social Media creative to congratulate Cabela’s ambassador, Luke Bryan, for winning Entertainer of the Year. Bottom: VIP Access passes (front and back) for special House of Blues concert.

Email created to support Luke Bryan pre-sale tickets, exclusive for Cabela’s CLUB members.