Cabela’s Email Program

Project Details:

  • Email Channel Design Lead

  • Improved email workflow process with partners

  • Redesigned email header templates for Cabela’s, Cabela’s Outdoor Adventures, Cabela’s Corporate Outfitter and William-Neil Associates.

  • Created Email Component Template System with emphasis on mobile-first and responsive design

  • Improved design strategy for cohesive storytelling

  • HTML Coding


Cabela’s Email Template - Before & After

Cabela’s Corporate Outfitter Email Template Design

Cabela’s Grand Opening Email Template Design

Cabela’s Email Component System with strengthened storyline strategy

Cabela’s Mobile-First/Responsive Email Component System Template Design

Email Main Feature Personalization - individual design pulled into email based on subscription list interests