I redesigned the landing page for Cabela’s 32 Bridge/HFE Clothing & Apparel by Luke Bryan. Original design consisted of 3 separate pages: 32 Bridge, HFE & Tour Schedule. The redesign layout pulls all of those pages into one page. Content for each section is shown based on buttons selected. The page also features a Spotify song player & UGC, allowing guests to be more engaged within the page.
Also shown are various pieces of creative that I have done supporting the company’s partnership with Luke Bryan since Fall 2012. This includes creative provided for Cabela’s CLUB Pre-Sale Tickets, CLUB-Exclusive Concert – House of Blues VIP badges for CLUB members and congratulatory messages for various music award shows. I have also provided creative support for the ACM Archery Event, sponsored by Cabela’s and the Academy of Country Music.
I have worked with a lot of different partners over the last five years in support of Cabela’s partnership with Luke Bryan: Brand Marketing, Pro Staff Management, Clothing Merchandising teams, CLUB Marketing and Digital Creative teams, Digital Marketing (Email, Social, Mobile, SEO), Quad Blue/Soho Photo Studio Photographers and Stylists, Red Light Management teams and Ticketmaster.