CAB U IDENTITY SYSTEM

I was tasked to help establish an identity system for Cabela’s internal education & training program, CAB U (Cabela’s University). The logo and many icons for secondary landing pages on the intranet had been previously established. My goal was to create a system that could help define a journey that could be fun and engaging. I researched various approaches with a couple of co-workers and we were able to define a unique direction that could provide some visual cues that could be tied back to “mapping a journey”. With this system, I was able to establish a styleguide that other designers will be able to utilize while creating additional collateral pieces for CAB U’s needs. Along with the styleguide, I also designed an infographic poster, brochure, editable award certificates, status board, breezeway banners, Power-Point slides and various creative pieces for the intranet Sharepoint website.